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UX Live - Ecommerce

  • IDEALondon, 69 Wilson Street London, England, EC2A 2BB United Kingdom (map)


Watch three Ecommerce startups receive live-streamed feedback from real users in front of an audience and a panel of top UX leaders / experts from, WhatUsersDo & The Most Jam.

Join in with a panel debate and discussion aimed at helping all startups understand what it takes to create a consumer-proof product.

This is a unique opportunity to witness first-hand what it’s like to see your product in the hands of the consumer for the first time. The experience will inform which features and services stand out, and what can be improved upon – we guarantee there will be plenty of takeaways for audience members to mull over, plus the opportunity to meet top UX professionals.

Being Reviewed:

UX Expert Panel:


Who will be there?

The brave startups who will see their products tested include:

  • Poucha free browser extension that finds and displays the best valid voucher codes as you shop online, so that you never need to visit an annoying voucher code website again. Since launching in November 2016, Pouch has already won the prestigious MassChallenge accelerator programme, closed 3 rounds of investment, and has built commercial relationships with over 3000 UK retailers. In addition, they have been featured in multiple publications including Forbes, Metro, The Daily Mirror, The Telegraph, Tech City News, and two of the founders were named by as two of "The top 20 young founders to watch in 2017". The company's core mission is to "make online shopping seamless". 

  • Floom - an online marketplace allowing consumers to buy beautiful flowers from independent florists, recently completed a £520,000 funding round with the support of 334 investors. Backed by the founders of New Look & AMC Fresh; Floom want to do for flowers what Deliveroo did for takeaway. Floom has already amassed a list of high-profile customers including the BBC, Jamie Oliver Ltd, ITV, News, McKinsey, King, Conde Nast and Hearst.

  • Fruglan events app curating the best daily deals and discounted events and bargain activities across London & the UK

Your Hosts:

  • Co-Hosts: World stage keynote & author Saija Mahon @ Mahon Digital with Lee Duddle @ WhatUsersDo

On the Panel:

  • Jaime Robb, Experience Designer @

  • Sally Graham, Head of UX Research @ WhatUsersDo

  • Merje Shaw, MD @ The Most Jam (Clients: M&S, Disney, Skype... )

With plenty of surprises in store on the night, plus free beer and pizza (a trend the Think Collective are heroically reviving!), UX Live promises to be an unforgettable evening – not just for our guinea-pig startups, but for all attendees.

What to expect (besides the unexpected!)

After drinks and networking, the real-time video presentations will be curated by WhatUsersDo, the disruptive UX testing platform trusted by more than 3,000 digital professionals.

Once the video feedback has been streamed our panel of experts will share their informed insights and opinions. At the end of the video case studies audience members are invited to participate in a Q&A helping you to gain valuable and rare insights about how to turn YOUR startup into a top-performing Ecommerce UX proposition!

Afterwards, more networking, and most likely a visit to a nearby bar.

Don’t miss out on what promises to be one of the best experiences of London Tech Week. After UX Live, you may well see your company, and your products, in an entirely different light.

Don’t be alarmed – this is a good thing!

Event Sponsors:

Coming up!

UX Live SaaS

Earlier Event: June 14
PitchUp - Shoreditch
Later Event: August 17
UX Live - SaaS